If you love to cook, making your passion into a thriving business is an exciting possibility. And of course, you have to take that business online, where most of the action these days happen. Once you have established your menu, licenses and all the essentials, you can start preparing for your catering website.
How to start? Below are tips that can help:
- Choose a domain name and host.
When you choose a name for your catering business, consider its availability as a domain name. When you’re all set, register the name with a hosting company. Your host is a server that allows the files on your website to reach the worldwide web, which is filled with a sea of prospects. If you’re starting small, you likely won’t need a dedicated server. To register a domain name, expect to pay between $10-20 yearly, while for hosting, it can be as small as $5 a month, depending on the company you choose.
- Decide how to go about the programming.
Catering template websites offer a fixed application to help clients with no web programming knowledge. You can also select a blog platform over a static HTML website. There are companies that offer you a package that includes everything, from registering your domain name to hosting your site and a drag-and-drop interface for creating your web pages. The problem with these packages is that they usually only let you make a few pages. If you want to have more flexibility and less limitations on your design, you can hire a web designer, but expect to pay a higher price.
- Produce fresh, relevant and quality content.
This is one of the most crucial parts – if not the most – of creating a catering website: creating good content. This should include well-written articles that tell your visitors about your catering business, where you are located, the food you serve, samples of y our menus and the events you usually cover. This part serves as your self-introduction to potential customers and shows your “wares” as a caterer. You can also learn more on how to make home builders website by checking out the post at https://www.youtube.com/watch?v=wq8_a0kwl2M.
- Search-optimize your site by using keywords
To search-optimize your site means to create content that makes it easier for search engines to find your website when Internet users look for information on the Internet – in your case, information about catering services. An example of a keyword is “catering services NYC.” There are many places in your website where keywords will be useful, such as the file name for your page, the headline, your picture tags, your articles, etc.
- Provide accurate food descriptions.
This part is very important as it’s the only way for prospective customers to tell if they are interested in your services. If you’re not very good at writing, you can hire a freelancer who knows how to write about food. Yes, there are ways to write about food that make them sound more inviting.
- Use professional photos.
Again, you are trying to sell food online from catering template website, food that people have no way of seeing except through text descriptions and, of course, pictures. For this reason, make sure your photos are all professional grade. Not only do they make your dishes look more alive and appetizing. Lastly, take photos of your food alone and during actual events. People like to see caterers in action, even just on their websites.